The oldest winery in North America surprisingly is in Mexico. Casa Madero was founded in 1597. It is located near the small town of Parras de la Fuente of the South side of the Coahuila desert. The winery does offer tours but do be aware they are in Spanish only. You do not need a reservation ahead of time but it may be helpful to secure your spot. They day we went we ended up joining what we think was a large family who had reserved their tour and tasting ahead of time. It worked out okay but we were the only two not from this group of people on the tour. We are not entirely sure the winery staff knew we weren’t part of that group when they sold us our tickets.
The tour doesn’t take you through the vineyards but focuses on the wine making process in the winery. You see where fermentation happens, where they make Brandy, and where they store the barrels. You also get to see some of the very old equipment still on the property. Our Spanish was not very good when we did this tour so we missed a lot of the smaller details. It was still cool to walk through and see everything. If you don’t know a lot of Spanish you can definitely still enjoy this tour.
The tasting is separate from the tour itself, meaning there is a separate fee. We had our tasting with our tour group immediately following our tour. We tasted several of their wines, again the tasting is in Spanish. One of the staff members pouring the wine did know some English to help us out but the details given about each wine we did not fully understand. We really enjoyed the 3V which is a blend of Cabernet Sauvignon, Merlot and Tempranillo as well as the Shiraz Reserva.
Overall this tour is more established that the other wineries in the area. Not that you are not getting a good experience but you will likely be on a bigger tour with lots of other people. They are more prepared for tourists than the other wineries in the area as well which can be helpful to you when trying to communicate your needs if you are not a fluent Spanish speaker. Being the oldest winery in North America seems to bring them more tourism. While it was not the greatest winery tour and tasting we have ever done we would still recommend visiting if you are in the area.
The town of Parras is not well set up for tourism. It is a very small town with few hotel options. There are other wineries in the area so if you are looking to a day or two of wine tasting that is possible. Mexico does not have a strong wine drinking culture so wine tourism hasn’t taken off here as it has in other parts of the world. It was interesting because we were told that they are trying to establish higher end wine in Mexico and a lot of the tours we took focused on that education that leads to a greater appreciation for wine in general. We really enjoyed the wine at all the wineries we visited. We also visited Rivero Gonzalez and Don Leo winery. Check our our other posts for more details on both of those wineries:
We visited Parras de la Fuente as a weekend trip from Arteaga and felt that was a good amount of time. We found some great family run restaurants in town and enjoyed walking around the small streets. For any wino this is a great off the beaten path place to do some tasting.